Retraced and r-pac Join Forces to Transform Traceability for Fashion Brands and Consumers

Retraced, the leading platform for supply chain transparency and compliance for fashion brands, has entered a strategic partnership with r-pac, the global leader in branded packaging, trims, and traceability solutions. This collaboration offers an unprecedented, end-to-end solution for brands seeking operational accuracy, regulatory compliance, and consumer trust in an era of increasingly strict standards.  

By merging Retraced’s expertise in deep supply chain data with r-pac’s ability to uniquely identify and track individual products from manufacturing to consumer and beyond, the partnership enables brands to unlock the power of traceability and transparency as well as addressing critical regulatory requirements with confidence. These include the Uyghur Forced Labor Prevention Act (UFLPA) in the United States, the European Union’s upcoming Digital Product Passport (DPP), and France's Anti-Waste Legislation (AGEC). The combined capabilities create value through visibility by streamlining compliance, reducing operational inefficiencies, and fostering transparency that resonates with today’s conscious consumers.  

A defining aspect of the partnership is the combination of r-pac’s unique product identifiers and traceability solutions with Retraced’s supply chain transparency data. By seamlessly connecting end-to-end product lifecycle data to unique digital identities, brands gain an unmatched ability to validate their supply chain processes, avoid regulatory bottlenecks, and deliver dynamic consumer experiences.  

Moose Knuckles partners with r-pac and Retraced 

The Canadian luxury outerwear brand Moose Knuckles is among the first to utilize the partnership for full materials traceability and compliance. The initiative builds on r-pac’s long-standing work with Moose Knuckles, where unique product identifiers already ensure operational efficiency throughout the supply chain, in-store merchandise visibility, product authentication, and consumer engagement. By incorporating Retraced’s data management system, the brand is taking a significant step toward achieving comprehensive traceability and sustainability communication across its operations. 

A Win-Win-Win for Suppliers, Brands, and Consumers 

Lukas Pünder, CEO and Co-Founder of Retraced, commented: 
“This partnership is about more than technology—it’s about creating trust and delivering value across the supply chain. Together with r-pac, we’re addressing the fashion industry’s need for transparency from raw materials to finished products. 

This collaboration is a win for all stakeholders. For suppliers, it streamlines data sharing and builds trust through transparency. For brands, it delivers better supply chain control and compliance. For consumers, it ensures product authenticity and sustainability at the individual item level. 

Operationally, the solution guarantees that brands receive the products they ordered, validated for packing accuracy, trade compliance, and social compliance. And for consumers, it provides complete transparency, ensuring confidence in the products they choose.” 

Dick Lockard, Global Vice President Connected Merchandise Solutions of r-pac added: 
“Our collaboration with Retraced allows us to bring unparalleled value through visibility to brands. By integrating materials traceability and production data with our ability to uniquely track each product, throughout the supply, and beyond, we are helping brands accelerate regulatory readiness and offer consumers transparency and authenticity like never before.” 

Your PR contact: Sarolta Hershey, PR & Content Manager, sarolta.hershey@retraced.com, +49(0)176/24783764   

About Retraced: 

Retraced enables fashion and textile companies to digitize and trace their supply chains, efficiently manage compliance data, and achieve greater transparency, from raw materials to finished products. With this advanced platform focused on supplier data collection, all stakeholders in textile and fashion supply chains can connect and collaborate seamlessly. Retraced empowers fashion brands and consumers to make informed decisions for a more responsible future. Currently, Retraced brings together over 15,000 suppliers and collaborates with hundreds of fashion brands, including: Victoria's Secret, Desigual, Tom Tailor, Calzedonia, Marc O'Polo, Brownie, and many others. For more information, visit www.retraced.com. 

About r-pac: 

r-pac, with over 37 years as a recognized global leader, delivers cutting-edge solutions in branded trim, packaging, and item-level RFID tagging. By integrating advanced software, hardware, and sensor technology, r-pac enables unparalleled visibility from source to store. Our innovative solutions empower businesses to make data-driven decisions by connecting and analyzing item-level data throughout the product journey. With a collaborative approach and a focus on customer success, we deliver tailored, region-specific solutions that drive profitability. Supported by a dynamic team of over 6,000 employees across 30+ countries, r-pac combines global reach with local expertise to serve and support clients worldwide. For more information, visit www.rpaccnct.com.