What is the EU Digital Product Passport (DPP)
The European Union's Digital Product Passport is a structured digital repository of product-related information, including data on product traceability, materials and circularity. It aims to enhance transparency and sustainability by providing relevant information to downstream industry stakeholders, enabling circularity to make fashion value chains sustainable.
The implementation of the DPP promotes sustainable manufacturing, extended product lifetimes, and improved end-of-life handling of products in Europe. It also enables authorities to check a company's regulatory compliance and helps consumers make well-informed, sustainable choices.
Key Dates for the Digital Product Passport Implementation
The DPP will be rolled out by business revenue scale starting in 2024, with full implementation by 2030. In the meantime, the digital collection of product data is a lengthy process that fashion brands need to start now to ensure compliance by the time it takes effect. The fashion industry is one of the first sectors targeted by the European Commission.
How Retraced Supports the Fashion Industry with a Digital Product Passport Solution
Retraced offers a comprehensive 360° solution that empowers your Corporate Social Responsibility (CSR) team to streamline sustainability strategies, collaborate with suppliers in real-time, and meet compliance requirements effectively.
By digitally connecting with your suppliers, you can ensure efficient communication and collaboration along your supply chains. Retraced enables you to collect, overview, and analyze your supply chain information to gain full transparency of your current responsible practices, understand your social and environmental risks, and efficiently adhere to all relevant due diligence requirements—today and in the future.
Why Choose Retraced for your Digital Product Passport?
Compliance:
Stay ahead of evolving regulations with a platform designed to meet current and future compliance standards.
Real-Time Collaboration:
Enhance communication with suppliers through a centralized, user-friendly interface.
Data-Driven Insights:
Leverage advanced analytics to monitor and improve your sustainability performance.
Future-Proof Solutions:
Adapt seamlessly to new industry requirements, including the upcoming DPP mandates.
Discover Retraced's Solution
Retraced's platform is tailored to meet the specific needs of fashion brands aiming to achieve full supply chain transparency and environmental responsibility. With features like automated data collection, risk assessment modules, and customizable reporting tools, Retraced simplifies the complexities of supply chain management.
By integrating Retraced into your operations, you position your brand at the forefront of ethical fashion, ready to meet the demands of both consumers and regulators.
Case Study
Löffler’s Mountainsports Summer Collection 2024 is Fully Traceable
This is how Retraced supports Löffler:
- Customers get full transparency by scanning a QR code on each product for real-time supply chain details.
- The QR code also leads to an interactive map displaying the production journey and each manufacturing step.
- Customers can also access sustainability certifications and standards for each product.
Apart from that two-thirds of the collection is made from renewable or recycled materials. Löffler produces in Austria and Europe, maintaining close supplier relationships based on their code of conduct.
"We are proud of our first traceable Mountainsports collection, which we have made possible in collaboration with Retraced. This gives our customers full insught into our supply chain."
Markus Reisegger-Huber
Sustainability Manager at Löffler
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Get Ready for the DPP with Retraced
We empower brands to disclose the controlled ESG data collected through Retraced to end consumers. Display your Digital Product Passport using a QR code or e-commerce integration. Request a demo or talk to our experts!